However, the ruling only applies in Australia with Dickers still owning the trademarks in all other jurisdictions, including the UGG Boots Cheap, China, Japan and the European Union. In 2005, the validity of the UGG trademark was challenged in Federal Court in California; the court ruled for Dickers, stating that consumers in the United States consider UGG to be a brand name.

The ugg boots were popular in America in 1980s, and then spread abroad to EU. At first, they think ugg is just a UGG Boots Cheap, so there were no disputes about the name. But with the boots becoming more popular, for their own benefit, they enroll a brand with that name, so the debates even lawsuits have been carried out.

In his final order, the judge who heard the case stated that, although the defendants had provided anecdotal evidence of the term being used UGG Boots Cheap, Dickers had countered this by submitted declarations from four footwear industry professionals, each of whom states that ‘UGG’ is widely recognized in the industry as a brand-name and not a generic term” and ugg classic tall boots 5815 the defendants’ evidence fails to demonstrate that the term ‘UGG’ is generic. In his finding the judge did not consider whether or not “ugg” was a generic term in Australia or New Zealand, as the doctrine of foreign equivalents only relates to non-English speaking countries.

A similar case [original research?] was also refused by a Dutch court. La Cheap distributed sheepskin boots on an Internet site from the Netherlands, describing them as 100% authentic UGG Boots Sale Online boots with UGG logo on the heel in boxes virtually identical to Dickers packaging. The website further described the manufacturers as located in Melbourne, Australia.